Will the SaaS model finally crack the SME market for advanced software applications and services?

The large software vendors have traditionally struggled with developing effective distribution channels aimed at Small and Medium-size enterprises.  The advent of subscription and pay-as-you go services delivered over the web will change this.

But the big players need to watch out- the barriers to entry for SaaS services are much lower, and many new hungry and agile players are entering the market.

Are we heading for a Web 2.0 Crunch?

This time it’s different. In 2001, three years of over-exhuberent funding and expenditure had resulted in precious little to shout about on the ground.

This time round. the digital market is well-established, with global digital advertising revenues alone worth over $30 bn!