‘Consumerization’ of the Enterprise is now poised to happen, as it becomes possible for businesses to adopt consumer-like services and business models. This dramatic change will create new winners and losers as corporates struggle with new ways of positioning, packaging, pricing, promoting and selling their products and services.
Go to www.catalyzt.com to see more about the thinking behind this
I think that companies will be reluctant to use web-based software tools which provide core functionality if these services are in fact funded by advertisers -it raises many questions about brand perception and confidentiality
Comment by Nigel — March 28, 2008 @ 8:53 am