Comments on: ‘Consumerization’ of the Enterprise is now poised to happen, as it becomes possible for businesses to adopt consumer-like services and business models. http://cartezia.wordpress.com/2008/03/27/consumerization-of-the-enterprise/ An integrated view across markets, technology and services Fri, 28 Mar 2008 08:53:39 +0000 http://wordpress.com/ hourly 1 By: Nigel http://cartezia.wordpress.com/2008/03/27/consumerization-of-the-enterprise/#comment-6 Nigel Fri, 28 Mar 2008 08:53:39 +0000 http://cartezia.wordpress.com/2008/03/27/consumerization-of-the-enterprise/#comment-6 I think that companies will be reluctant to use web-based software tools which provide core functionality if these services are in fact funded by advertisers -it raises many questions about brand perception and confidentiality I think that companies will be reluctant to use web-based software tools which provide core functionality if these services are in fact funded by advertisers -it raises many questions about brand perception and confidentiality

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