‘Consumerization’ of the Enterprise is now poised to happen, as it becomes possible for businesses to adopt consumer-like services and business models. This dramatic change will create new winners and losers as corporates struggle with new ways of positioning, packaging, pricing, promoting and selling their products and services.

Go to www.catalyzt.com to see more about the thinking behind this

The large software vendors have traditionally struggled with developing effective distribution channels aimed at Small and Medium-size enterprises.  The advent of subscription and pay-as-you go services delivered over the web will change this.

But the big players need to watch out- the barriers to entry for SaaS services are much lower, and many new hungry and agile players are entering the market.

This time it’s different. In 2001, three years of over-exhuberent funding and expenditure had resulted in precious little to shout about on the ground.

This time round. the digital market is well-established, with global digital advertising revenues alone worth over $30 bn!

Outsourcing  has been the key driver behind the growth of the Indian IT industry over the past ten years.  All this is about to change as venture capital pours in to help develop Indian intellectual property in many digital markets.  The challenge now for India is to identify and harness the experience and expertise required to do this.